Our Story

YOU'RE ALREADY BEAUTIFUL, NOW LET'S PLAY

Our passion is creating cosmetics and tools that not only make life easier and more fun, but look and feel amazing

Cruelty-Free

We’ve been cruelty free since day one - period. We test our product on people not our furry friends.

BEAUTY IS FOR EVERYBODY

Our team loves makeup just as much as you do and we believe that people everywhere deserve the best quality, most efficacious product at an affordable price.

Let's Play

We're here to have fun! We don't take ourselves too seriously but we're serious about creating kick ass beauty products for you.

"It's about being the best you, the most joyous you, and empowered you."

Drew