Zoom-In
$7.98

Zoom-In

Ultimate Mascara

  • First at Mass, adjustable brush lets you customize lash volume and length
  • Lashes appear dramatically longer, fuller & defined
  • D-panthenol to smooth lashes & stimulate growth
  • Rice wax for smudge-proof color
Outstretched
$7.98

Outstretched

Lengthening Mascara

  • NEW 3-Way brush provides 360 Degree lash coverage! Apply, Comb-thru and Intensify!
  • Give your lashes some “ULC” Upper, Lower & Corner Lash Coverage!
  • Supple, sculpted and intensely defined lashes, from inner to outer corner
  • Eyes look bigger, wider & more open
  • Absolutely clump and flake-free
  • Paraben-free, Talc-free, Phthalate-free, GMO-free, Sulfate-free
Intensif-Eye
$7.98

Intensif-Eye

Volumizing Mascara

  • NEW 3-Way brush provides 360 Degree lash coverage! Apply, Comb-thru and Intensify!
  • Give your lashes some “ULC” Upper, Lower & Corner Lash Coverage!
  • Sexy, smoldering lashes for an intense effect
  • 360 Degree lash coverage!
  • Safe for contact-lens wearers
  • Absolutely clump and flake-free
  • Paraben-free, Talc-free, Phthalate-free, GMO-free, Sulfate-free
Eye 2 Eye
$9.98
cew award2

Eye 2 Eye

Eye Marker & Volumizing Mascara

  • Release your inner feline with this sexy eye duo!
  • Featuring a luxurious felt-tip eye marker on one end and iconic FLOWER Volumizing Mascara on the other
  • Eye marker guarantees flawless eye contour & allows for all-day wear
  • Dramatic, battable lashes in 1 convenient duo that’s truly dynamic!
  • Eye marker features FDA, JP, & CEE approved Carbon Black for extreme drama and intensity
Style-Eyes
$7.98
new product

Style-Eyes

Liquid Eyeliner

An all-day wear, water-resistant liner with pure color intensity and true staying power. The innovative Flexi-style tip is perfect for thin or bold lining.

  • Water-Resistant
  • All-Day Wear
Forever Wear Liner
$6.98
new product

Forever Wear Liner

Long-wear Eyeliner

A long-wearing, fade-resistant eyeliner perfect to define the lash line. The creamy formula glides on easily and provides intense color payoff. The built-in sharpener is convenient for quick touch-ups on the go.

  • Fade-Resistant
  • Long Lasting
  • Intense Color
That’s So Kohl!
$7.98

That’s So Kohl!

Kohl Eyeliner

  • Lasts up to 12 hours!
  • Perfect for application inside the waterline
  • Color blends evenly and flawlessly
  • Velvety, suede-like smudger provides easy blendability
  • Automatic pencil with built-in smudger
  • “Illu-min-eye-zer” is a shimmery peach shade that illuminates eyes for a fresh, bright look
  • Paraben-free, Talc-free, Phthalate-free, GMO-free, Sulfate-free
Eyes on the Prize
$7.98
mvp

Eyes on the Prize

Eyeshadow Chubby

The creamy & blendable texture provides a long-lasting, crease-proof look with a powder finish.

Eyes on the Prize is rated 4.2 out of 5 by 5.
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  • Creamy, blendable, and luxurious crème eye shadow in a convenient, self-sharpening chubby!
  • Rounded tip for easy, seamless lid & crease application
  • Smooth & lightweight, with a buildable veil of eye-popping color
  • Luminous finish that lasts ALL day without creasing or fading
  • Paraben & Talc-free
Rated 2 out of 5 by from Not the best I can no longer wear powder eye shadow and was looking for a good cream shadow and tried this one in keep your pansies on. This was the 1st purple eye shadow that has no looked good on my pale skin. I wore it anyway and after about an hour it looked awful. It was like melting into creases and looked just horrible. Only thing I liked was how it easily glided on
Date published: 2016-04-26
Rated 5 out of 5 by from moon for it I got the dark blue one, and I am loving it. It's soft, blendable and you can build it up/
Date published: 2016-04-20
Rated 4 out of 5 by from Affordable, Simple AND Beautiful I've fallen in love with this brand since the first use. I'm a mother of 3 so I'm always looking for products that are: affordable, long lasting, and effective. This brand is that and more. The only thing negative I would say about this product is the cap, it's not very secure but other than that this product is awesome!
Date published: 2016-04-08
Rated 5 out of 5 by from Quick, long-lasting, and gorgeous! I absolutely love these! They're easy to apply, super blendable, and make me feel beautiful. Rose Gold Dust is perfect for a natural shimmer and On Taupe of the World gives a warm sultry look. I rarely wore eye shadow before these, but they are so easy to transport and quick to apply that I wear them every single day and feel more confident because of it.
Date published: 2016-03-16
Rated 5 out of 5 by from This color make my eyes pop like never before I got this Eyes on the Prize eye chubby in Teal We Meet Again and it looks amazing. My eyes are gorgeous with this eye shadow. I only wish that it was more crease proof. I absolutely love this shade. It is so eye catching... it is the first eye shadow I have worn besides black since 2009. I am a fan for life.
Date published: 2016-01-13
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Draw the Line
$6.98
new product

Draw the Line

Eyebrow Pencil

This convenient, self-sharpening pencil comes with a mini eyebrow brush to fill in sparse brows. Our smudge-resistant formula contains Vitamin E for a natural and long-lasting result.

  • Smudge-Resistant
  • Natural Result
Brow Master
$6.98
new product

Brow Master

All-in-1 Brow Mascara

A complete brow tinting & sculpting tool. The sheer brow mascara tames unruly eyebrows while adding a subtle tint of color to fill in sparse areas. Both shades are specifically tailored to fit a wide variety of hair colors & tones.

  • Sculpting
  • Subtle Tint
Take a Brow
$9.98

Take a Brow

Complete Brow Kit

  • Featuring 1 clear brow taming wax and 3 universal brow powder shades
  • Apply wax to tame and shape unruly brows; then follow with a universally flattering brow
  • powder for bolder brows
  • You can also apply powder and set with the brow taming wax for a softer look, or just use
  • powder alone
  • Featuring a specially-tailored dual ended applicator for ease of use
Shadow Play
$9.98

Shadow Play

Eyeshadow Quad

  • Smooth and brighten delicate eyelids
  • Color blends evenly and flawlessly with a luminous finish
  • Ginko Biloba extract makes lids soft & supple
Endless Wear Eye Color
$7.98
new product

Endless Wear Eye Color

Ultimate Eye Color

Sheer and lightweight color with true staying power up to 12 hours. The cushion-y texture goes on silky and shimmering and lasts all day without creasing or fading.

  • Crease Proof
  • 12-Hour Wear
  • Lightweight, Sheer Color