Zoom-In
$7.98

Zoom-In

Ultimate Mascara

Zoom-In is rated 3.9091 out of 5 by 11.
  • 2016-02-10T08:57CST
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  • First at Mass, adjustable brush lets you customize lash volume and length
  • Lashes appear dramatically longer, fuller & defined
  • D-panthenol to smooth lashes & stimulate growth
  • Rice wax for smudge-proof color
Rated 5 out of 5 by from Gorgeous waterproof mascara! This mascara is great. Waterproof, doesn't clump, true black in color. I got the UM5. I love the twistable wand. I had previously used Maybelline Rebel Black mascara but it used to dry up ridiculously quickly and then they discontinued it. All waterproof mascaras aee hard to take off. But that is how they are supposed to be. Flower is a little more expensive than what I was paying but it lasts longer and looks better. I love this mascara and I love this brand.
Date published: 2016-01-05
Rated 5 out of 5 by from Zoom-In Intense Black Waterproof Twist 3 in 1 The first time I used it, I fell in love with it! There is no clumping as with other waterproof mascaras and it is easy and non-clumping when applying a second coat. Lashes are covered evenly and they stay separate, not clinging to other lashes making it look like it was applied unevenly. LOVE, LOVE, LOVE IT!!!!
Date published: 2015-12-30
Rated 5 out of 5 by from Great adjustable coverage, long lasting Love the adjustability of the coverage, love how long it lasts and how great it makes my eyelashes look. No clumps or stickiness. Easy to clean afterwards too.
Date published: 2015-12-27
Rated 2 out of 5 by from I love this mascara until I have to take it off I loved this mascara when I put it on. Was definitely a dupe for my old CK one mascara but it is the worst mascar I have ever taken off. It takes several makeup remover pads, petroleum jelly and a good face wash to get it off. Disappointed that this is this products downfall. Could have been amazing if it wasn't for that.
Date published: 2015-12-12
Rated 5 out of 5 by from Adjustable brush is awesome I love this mascara! The adjustable brush is so cool - I get longer, fuller, curled lashes. The consistency of the mascara is nice too. It's not too thick, not goopy or thin. I get good coverage, no flakes, and all day wear.
Date published: 2015-11-25
Rated 4 out of 5 by from Love the wand The wand is awesome! I love that it provides volume and length. I have trouble with getting mascara on my upper eye lid because it makes them so long. It does seem to dry out very quickly. But given the price it's ok for faster replacement. I replaced my Dior mascara for this one!
Date published: 2015-11-25
Rated 3 out of 5 by from Cool twist from on a mascara Great take on a mascara that's curls, lengthen, & volume. I liked to mix 3-in-1 by getting different looks.
Date published: 2015-11-24
Rated 5 out of 5 by from I bought this mascara already in love with Flower Beauty and it just made me more in love! My lashes have so much more volume and length, no clumps or anything! It doesn't dry up super fast, so it's very easy to work with. I bought it in black brown, which is a lovely color! This mascara is extremely well made, cruelty free and affordable. I strongly recommend this product and all makeup from Flower.
Date published: 2015-11-22
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Outstretched
$7.98

Outstretched

Lengthening Mascara

  • NEW 3-Way brush provides 360 Degree lash coverage! Apply, Comb-thru and Intensify!
  • Give your lashes some “ULC” Upper, Lower & Corner Lash Coverage!
  • Supple, sculpted and intensely defined lashes, from inner to outer corner
  • Eyes look bigger, wider & more open
  • Absolutely clump and flake-free
  • Paraben-free, Talc-free, Phthalate-free, GMO-free, Sulfate-free
Intensif-Eye
$7.98

Intensif-Eye

Volumizing Mascara

  • NEW 3-Way brush provides 360 Degree lash coverage! Apply, Comb-thru and Intensify!
  • Give your lashes some “ULC” Upper, Lower & Corner Lash Coverage!
  • Sexy, smoldering lashes for an intense effect
  • 360 Degree lash coverage!
  • Safe for contact-lens wearers
  • Absolutely clump and flake-free
  • Paraben-free, Talc-free, Phthalate-free, GMO-free, Sulfate-free
Eye 2 Eye
$9.98
cew award2

Eye 2 Eye

Eye Marker & Volumizing Mascara

  • Release your inner feline with this sexy eye duo!
  • Featuring a luxurious felt-tip eye marker on one end and iconic FLOWER Volumizing Mascara on the other
  • Eye marker guarantees flawless eye contour & allows for all-day wear
  • Dramatic, battable lashes in 1 convenient duo that’s truly dynamic!
  • Eye marker features FDA, JP, & CEE approved Carbon Black for extreme drama and intensity
Style-Eyes
$7.98
new product

Style-Eyes

Liquid Eyeliner

An all-day wear, water-resistant liner with pure color intensity and true staying power. The innovative Flexi-style tip is perfect for thin or bold lining.

  • Water-Resistant
  • All-Day Wear
Available in stores now! Coming to Walmart.com soon.
Forever Wear Liner
$6.98
new product

Forever Wear Liner

Long-wear Eyeliner

A long-wearing, fade-resistant eyeliner perfect to define the lash line. The creamy formula glides on easily and provides intense color payoff. The built-in sharpener is convenient for quick touch-ups on the go.

  • Fade-Resistant
  • Long Lasting
  • Intense Color
Available in stores now! Coming to Walmart.com soon.
That’s So Kohl!
$7.98

That’s So Kohl!

Kohl Eyeliner

  • Lasts up to 12 hours!
  • Perfect for application inside the waterline
  • Color blends evenly and flawlessly
  • Velvety, suede-like smudger provides easy blendability
  • Automatic pencil with built-in smudger
  • “Illu-min-eye-zer” is a shimmery peach shade that illuminates eyes for a fresh, bright look
  • Paraben-free, Talc-free, Phthalate-free, GMO-free, Sulfate-free
Eyes on the Prize
$7.98
mvp

Eyes on the Prize

Eyeshadow Chubby

The creamy & blendable texture provides a long-lasting, crease-proof look with a powder finish.

  • Creamy, blendable, and luxurious crème eye shadow in a convenient, self-sharpening chubby!
  • Rounded tip for easy, seamless lid & crease application
  • Smooth & lightweight, with a buildable veil of eye-popping color
  • Luminous finish that lasts ALL day without creasing or fading
  • Paraben & Talc-free
Draw the Line
$6.98
new product

Draw the Line

Eyebrow Pencil

This convenient, self-sharpening pencil comes with a mini eyebrow brush to fill in sparse brows. Our smudge-resistant formula contains Vitamin E for a natural and long-lasting result.

  • Smudge-Resistant
  • Natural Result
Available in stores now! Coming to Walmart.com soon.
Brow Master
$6.98
new product

Brow Master

All-in-1 Brow Mascara

A complete brow tinting & sculpting tool. The sheer brow mascara tames unruly eyebrows while adding a subtle tint of color to fill in sparse areas. Both shades are specifically tailored to fit a wide variety of hair colors & tones.

  • Sculpting
  • Subtle Tint
Available in stores now! Coming to Walmart.com soon.
Take a Brow
$9.98

Take a Brow

Complete Brow Kit

  • Featuring 1 clear brow taming wax and 3 universal brow powder shades
  • Apply wax to tame and shape unruly brows; then follow with a universally flattering brow
  • powder for bolder brows
  • You can also apply powder and set with the brow taming wax for a softer look, or just use
  • powder alone
  • Featuring a specially-tailored dual ended applicator for ease of use
Shadow Play
$9.98

Shadow Play

Eyeshadow Quad

  • Smooth and brighten delicate eyelids
  • Color blends evenly and flawlessly with a luminous finish
  • Ginko Biloba extract makes lids soft & supple
Endless Wear Eye Color
$7.98
new product

Endless Wear Eye Color

Ultimate Eye Color

Sheer and lightweight color with true staying power up to 12 hours. The cushion-y texture goes on silky and shimmering and lasts all day without creasing or fading.

  • Crease Proof
  • 12-Hour Wear
  • Lightweight, Sheer Color
Available in stores now! Coming to Walmart.com soon.